The inauguration of the SONY Paris Flagship took place last night at 39 avenue George V. At precisely 8:00 p.m., the first VIPs were able to discover the new temple of high tech and design. An exclusive new venue Nestled in the heart of the Golden Triangle, at the crossroads of Avenue George V, Rue Christophe Colomb and Rue Magellan, the Sony Style George V was inaugurated last night, surrounded by a host of celebrities from the worlds of cinema, music and sport. Singers from the Sony Music Entertainment catalog were also present: Amel Bent, Kyo, Philippe Lavil, Nadiya, Emmanuelle Seigner, Laurent Voulzy, Christophe Willem... But we also saw Paolo Coelho, Karine Ferry, Béatrice Ardisson, Sophie Tellier, Elie Chouraqui, Jean-Claude Jitrois, Jean-Marc Barr and Gérald Dahan. A unique evening Design, technology and personalities were the order of the day for this exceptional evening. Philippe Citroën, Director of Sony France, officially opened the Sony Style boutique by signing the electronic guest book, surrounded by Samuel Le Bihan and François Cluzet. While in the basement, Pierre Arditi amusingly discovered the Playstation alcoves and his new game "Little big planet", a "smile detection" animation from Cyber shot cameras immortalized the face of Sarah Marshall. On the first floor, Alain Prost admired Sony's latest ultra-slim ZX1 screen, while Laurent Voulzy had fun with Sony's latest musical robot, Rolly. On the 1st floor, Emmanuelle Seigner and Axelle Lafont discovered Sony's first e-book and appreciated its finesse and ease of use. Perfect for their next plane trip! At the end of the evening, Paul-Henri Mathieu and François Berléand chatted on the sofas in the "Home" area, in front of the incredible wall of Bravia televisions. The evening kicked off this new rendezvous for high-tech enthusiasts in style and elegance.