Adidas - activities

Paralympic Games: GroundParis, free sport and disabled sport under the Canopée des Halles

From July 27 to September 1, 2024, for the duration of the Paris Olympic and Paralympic Games, Adidas is taking up residence under the Canopy of the Westfield Forum des Halles to offer sports and cultural activities for Parisians!

Home of Sport: Europe's largest Adidas flagship on the Champs-Elysées, what's new?

The Adidas store on the Champs-Elysées has relocated and reopened its doors on three floors dedicated to sport and lifestyle, with two exclusive areas: a customization workshop to spice up your shoes and jerseys, and the ZZ Suite.

Playmakers: an urban afternoon of free parkour initiation in Ivry-Sur-Seine

Ahead of the Paris 2024 Olympic Games, adidas is launching its Playmakers events to highlight urban sports such as parkour and 3x3 basketball. On November 18, 2023, discover free-running in Ivry-sur-Seine!

Playmakers: an afternoon dedicated to basketball with a 3x3 basketball tournament in Malakoff

Ahead of the Paris 2024 Olympic Games, adidas is launching its Playmakers events to highlight urban sports like parkour and 3x3 basketball. This October 21, 2023, discover this Olympic sport in Malakoff!

Playmakers: an afternoon dedicated to Bike Life and urban cycling on the Parvis de la Défense

Ahead of the Paris 2024 Olympic Games, adidas is launching its Playmakers events to highlight urban sports such as parkour and Bike Life. This June 17, 2023, discover urban cycling on the Parvis de la Défense!

The Distance Concept Store opens its first store in Paris

Running is in fashion, even on the Parisian tarmac. The Lyon-based concept store Distance has understood this and is opening its first boutique in Paris, a pretty variation of the Lyon-based company.

Val d'Europe, the shopping center in Marne la Vallée (77)

Center Commercial Val d'Europe is expanding for the second time since it opened in 2000. This time, 30 new retailers, mainly fashion and restaurant-oriented, including Uniqlo and Primark, are making their appearance in April 2017. We've been there and told you all about it.

Nuit Blanche 2019 night race, photos

For Nuit Blanche 2019, the Mairie de Paris imagined two unusual "races" in partnership with Adidas, this Saturday, October 5, 2019. In the company of over 10,000 people, we set off across the capital to discover Paris's most beautiful museums, landmarks and monuments.

A giant, free sports class on the Parvis de l'Hotel de Ville

On Tuesday, April 26, 2016, come and take part from 11am in a giant sports class on the Parvis de l'Hôtel de Ville organized by Reebok and BHV Marais. You can quench your thirst at the smoothie bar or at the Vita Coco tasting stand.