After Le Jardin Valentino Beauty and Maison MERIT, the capital will beat to the rhythm of Miu Miu Beauty 's new fragrance: Miutine. For the occasion, the Italian house is taking over the terrace of the Westfield Forum des Halles with a beautypop-up celebrating creativity in all its facets from September 26 to October 5, 2025.
Open to all, free of charge and without registration (except on Saturday evenings), the space invites visitors to immerse themselves in the world of the beauty brand: discover the campaign film, test the fragrances, immortalize the moment in a photo booth and leave with samples or even, for the first 200 visitors, a branded tote bag.
At the heart of the experience, a poetry workshop led by Morgane Ortin(@amours_solitaires) transforms first names into bespoke verses, on October 1 and 4, from 4pm to 7pm. A unique poem, as singular as an olfactory imprint.
On September 27 from 8 to 10 pm, Louane, Miu Miu Beauty ambassador in France, will meet her fans for a Meet & Greet, before delivering an exclusive showcase. Although entry to the evening is by lottery, the concert will remain visible from the upper part of the forum.
Perfume, poetry, music... From September 26 to October 5, 2025, the Miu Miu Beauty pop-up transforms the Parisian back-to-school season into a sensory experience.
This test was conducted as part of a professional invitation. If your experience differs from ours, please let us know.
Dates and Opening Time
From September 27, 2025 to October 5, 2025
Location
Westfield Forum des Halles
101 Porte Berger
75001 Paris 1
Access
M°1, 4, 7, 11 et 14 Les Halles RER A, B, D - Châtelet-les-Halles
Prices
Free
More information
12pm to 7.30pm Poetry workshop: October 1 and 4, 4pm to 7pm
