New Balance is opening a pop-up shop, celebrating the legendary 1906 sneaker, in the heart of the Marais district! This weekend, from October 28 to 29, 2023, come and discover its history through an exhibition and free workshops, enjoy a coffee while leafing through a stylish book from the bookshop, and share the values of vintage fashion during a dedicated talk. Head to this cool, open-to-all venue to discover how the once cheesy New Balance has become a style staple for fashionistas!