This weekend, fashion addicts and sportswear fans gather to immerse themselves in the world of the legendary sneaker: the New Balance 1906. On October 28 and 29, 2023, New Balance opens a sensational pop-up in the heart of Paris' Marais district!
It's the must-see event for fans of the iconic American brand! In the spotlight: the 1906 model, a true sportswear legend! With this new pop-up, New Balance retraces the history of this legendary sneaker through a free exhibition of retro products and posters.
But that's not all! Other surprises include a New Balance café with free pastries, and an ultra-stylish bookshop.
Also on the program: a talk on theimpact of vintage on today's fashion, hosted by @abou_sega, with Regina Daghman and @anthonyvnct, on Saturday at 6pm, and free screen-printing workshops (Sunday afternoon) to be booked directly at the pop-up! For the textile printing workshop, the address even supplies New Balance T-shirts, extra!
New Balance may once have been seen as the cheesy but comfortable shoe, but today it's proudly flaunted by the most fashionable it-girls and it-boys. So head to the New Balance pop-up this weekend to immerse yourself in the history and future of fashion, while staying on the cutting edge of style. A last-minute rendez-vous not to be missed!
Dates and Opening Time
From October 28, 2023 to October 29, 2023
Location
New Balance Pop up
10 Rue de Turenne
75004 Paris 4
Access
Metro 1 Saint-Paul
Prices
Free
Official website
www.newbalance.fr
