MINISO, the brand for plush toys and adorable lifestyle objects, opens a store on the Champs-Élysées

Attention kawaii fans - MINISO is opening its flagship store on the Champs-Élysées this Saturday, June 22, 2024! And yes, those adorable little plushies that make us (the little ones and especially the grown-ups, let's face it) so crazy are finally coming to the brand's biggest European store, right in the heart of the Golden Triangle!

MINISO, the international brand of ultra-cute lifestyle products, sets up shop at 104 avenue des Champs-Élysées, next to prestigious neighbors like Lido 2 Paris and opposite Maison Louis Vuitton. Right in the heart of the capital's most emblematic shopping district, this new address is sure to make the hearts of plush addicts and collectors of adorable gadgets beat faster.

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Spanning over 800 m2 and two floors, the girly pink boutique invites you to plunge into several universes of absolute cuteness. Here, you'll find a multitude of irresistible products: mystery "Blind Boxes", plush toys, mugs, figurines, key rings, fashion & hair accessories, gourmet fragrances, toys, cosmetics, stationery and much more.

And as the icing on the cake, discover addictive collaborations with Sanrio, Disney, Snoopy, Barbie, Care Bears and the MINI Family. And all at low, low prices!

So, are you ready to fill up on cuteness and fun?