Typology: First permanent corner opens in Paris at Printemps Maison Beauté

Typology is a brand that needs no introduction to cosmetics enthusiasts. Known for its sleek packaging and natural, minimalist compositions (i.e., formulas made using only the ingredients essential for effective skin care), this brand, along with The Ordinary, is one of the ambassadors of a generation of cosmetics brands built around an image of simplicity.

And now it's time for Typology 's turn to offer a permanent corner in Paris, at one of the city's iconic department stores: Printemps Haussmann. On the first floor of Printemps Maison Beauté, shopping-addicts will find this long-awaited 33m2 outlet. From April 24, 2024, the entire Typology range will be on display, including best-sellers such as the 9-ingredient cream, as well as tinted skincare products, which will finally be available to try out thanks to testers at this physical corner.

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Expect decor inspired by the brand's aesthetic, with a design by Norwegian agency Snøhetta that echoes the aluminum packaging of Typology products.