CHANEL opens a boutique-institute in the 16th arrondissement: beauty gets a mansion

Chanel transforms luxury into experience by opening its first Maison de Beauté in Passy, in the 16th arrondissement. Three floors, exceptional expertise and a promise: experience beauty differently.

Iconic alert! CHANEL invites itself to the 16th arrondissement and transforms Passy into the epicenter of chic! With its very first Maison de Beauté, the brand offers a condensed version of dream, care and elegance. Three floors, 180 m², and a promise: to redefine beauty in a big way.

A so-CHANEL showcase: when architecture rhymes with iconic

Right from the entrance, the Maison de Beauté CHANEL imposes its style. An immaculate façade, grids worked as a tribute to the emerald cork of N°5, and that famous double C that slips into every detail. Here, Parisian chic meets irresistible contemporary creativity.

Inside, the magic happens. Here, cult products don't just sit on shelves: they form the architecture. A giant make-up palette holds the new products, while the mythical N°5 bottle becomes a hanging sculpture or is transformed into precious furniture. Every corner is an ode to know-how and innovation, with that hint of surrealism we love.

Three floors, three experiences, zero compromises

The first floor is dedicated to make-up. Must-have collections and new arrivals shine under skilfully orchestrated lights in a décor designed to sublimate textures and colors. Then the golden elevator, a veritable central column, takes you to the second floor, the temple of perfume.

A luminous wall aligns CHANEL's iconic bottles, while a table of emerald-cut corks invites you to explore the fragrances. Need help finding your signature? From masterclasses to expert advice, everything is planned for a tailor-made olfactory immersion.

And finally, the top floor, a sanctuary of well-being, unveils the ultimate experience: LA FASCIA DE CHANEL. This exclusive method, combining face and body care, targets the fascias, those often overlooked but essential tissues that reflect our tensions. Thanks to precise, deep gestures, it relaxes, smoothes and reconnects. A holistic approach that places well-being at the heart of beauty.

The art of detail CHANEL

As always at CHANEL, nothing is left to chance. In the treatment rooms, black and white blend with gold and tweed, while camellia plays the role of guest of honor, for an atmosphere that is both intimate and luxurious. Le Grand Soin, exclusive to this location, offers an entirely customized ritual combining body and facial treatments for a moment of total disconnection.

Away from the hustle and bustle of screens, La Maison invites you to slow down. No intrusive technology, just large photos and subdued lighting to create a soothing bubble and an exceptional interlude.

With this Maison de Beauté, CHANEL reaffirms its vision of beauty that goes far beyond appearances. A place where architecture, emotion and savoir-faire meet to offer a unique experience.

Head for Passy to discover a timeless setting, where it all begins with CHANEL.