Pop up store. Is this a term that speaks to you? It's an ephemeral boutique designed to highlight a brand, the launch of a new line, or a new piece.
For several years now, pop-up stores have been flourishing in the capital. Fashion, jewelry and accessories, beauty and sports, home decor, i-tech and even food, they often appear at events such as Paris Fashion Week, or only during the year. These ephemeral stores are particularly popular, thanks to behemoths such as OFF WHITE, Jacquemus and Balenciaga, who are no strangers to the system.
The aim of this time-limited showcase operation is to promote one or more products in a creative atmosphere specific to each brand. This is a real boon for the labels, who can express their creativity to the full, making the space an inspiring, immersive experience in the brand's universe.
Often located in department stores, the pop-up phenomenon also criss-crosses the capital with ephemeral premises, sometimes offering events such as workshops or live music.
Dive into the world of season 2 of the Arcane series at Galeries Lafayette Champs-Elysées
Sponsored - Get a behind-the-scenes look at season 2 of Arcane, the event series based on the League of Legends universe, with an exceptional pop-up. [Read more]
"L'Artisan de Noël": pop-up Christmas decorations in So Ouest, Levallois (92), and Paris
As the first snowflakes of winter 2024 herald the festive season, the So Ouest shopping center in Levallois (92), along with Galeries Lafayette, Beaugrenelle, Passage du Havre, BHV Marais, Les Passages, Parly2 and Vélizy2, light up from within with the arrival of the ephemeral L'Artisan de Noël boutique. [Read more]
Immersive fashion pop-up: capsule and second-hand collections in a futuristic Paris setting
H&M opens the doors to a new pop-up store in the Marais district until December 2024! The Swedish brand is taking over an 850m2 space on 2 floors, to set up its fashion laboratory. On the agenda? Fall/Winter collections, cutting-edge capsules and second-hand items in an immersive, futuristic, all-red scenography. Just in time for Paris Fashion Week! [Read more]
Herbarium, the first botanical concept store to be discovered in the heart of the Marais
The Herbarium brand will open its first botanical concept-store on April 9, 2022 in the heart of the Marais, with DIY workshops, the discovery of know-how and a boutique corner, all in a plant atmosphere! [Read more]
Arty Dandy opens a new concept store in the Marais
Arty Dandy is moving to the right bank! As in the first boutique, you will find a selection of design and fashion objects. The perfect place to find a unique gift! [Read more]
MallS, the Parisian concept store for wellness and CBD
MallS, a concept store dedicated to well-being, has set up shop in the 3rd arrondissement of Paris, offering three experiences, one on each floor! On site, you can practice yoga, admire the work of young artists and buy CBD products. [Read more]
Ce-realab, the gourmet and comfortable cereal bar at Les Halles
For breakfast or a snack, there's nothing like delicious cereal to get your strength back. In a bowl, a crepe or a pancake, Ce-realab, in the Halles district, offers cereals in all their forms, just like at home! [Read more]
Café Paul Smith: the famous fashion designer takes over the Café Vert at Printemps Haussmann
Printemps Haussmann's Café Vert becomes Café Paul Smith! From March 20, 2023, the Grand Magasin's gourmet address will give carte blanche to the English fashion designer, who will inject his legendary British style into the coffee shop's decor, the pop-up's collector's items, and all the way down to the plate! [Read more]
La Hotte des Créateurs, the huge Christmas 2024 pop-up store in Paris' Marais district
Looking for original fashion gifts for Christmas 2024? The La Hotte des Créateurs pop-up store is back in an even bigger space, just a stone's throw from Place des Vosges. More than 65 designers will be offering you the very best of their collections, from November 18 to December 22, 2024! [Read more]
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