Parle Moi de Parfum invites you to discover a collection of fragrances born of a family's passion for the art of perfume. An enchanting showcase of simplicity.
It certainly doesn't lack soul.
Parle moi de Parfum, before being a niche perfumery, is above all a family story. It all began with
Michel Almairac, a passionate perfumer who passed on his love of fragrance to those closest to him. So it was that his son, Benjamin, imagined a small showcase in the heart of Paris, in which the capital's inhabitants would be invited to discover his father's art.
Mom Elisabeth and brother Romain helped him come up with the concept. And so Parle moi de Parfum was born, a story of passion. This is surely what gives the place its soul. It's here that Benjamin Almairac, following in his father's footsteps, has set up his laboratory to work on scents and add his own stone to the family edifice. You'll be able to watch the young perfumer at work: he'll have no secrets for you!
We love the simplicity of the premises, with its "mouillettes" (a small bottle) reminiscent of the house emblem, and its collection of eight fragrances, presented in sober bottles. No need to overdo it, on the contrary. It's better to let the fragrance speak for itself.
Here, it's hard not to smell one of these fragrances without a flood of memories coming to mind. Milky Musk, for example, a blend of sandalwood and musk, is a veritable invitation to daydream, while Christmas Marshmallow reminds you of the enchanting, reassuring side of all those Christmas Eves spent with the family.
Woody Perfecto, the leathery scent of an old perfecto, will take you back to the golden age of Rock n'Roll, while Une Tonne de Roses will take you back to your fondest spring memories. Each of these eight fragrances is a reminder of the passage of time, a time that can be retraced thanks to a perfume story.
Practical informationParle Moi de ParfumOpen Tuesday to Sunday,11am to 7:30pm10 Rue de Sévigné, 75004 Paris
