From September 26 to October 3, make way for Paris Fashion Week! As the capital vibrates to fashion for a week, L'Oréal Paris creates the event on October 1, 2017, with the installation of a 60-meter catwalk on the Champs-Elysées for its first fashion and beauty show. And guess what, you'll be the star on the front row!
Open to all, the event brings together some 600 VIP guests, as well as thousands of anonymous fashionistas. The world's leading beauty brand expects no fewer than 300,000 people to attend on the world's most beautiful avenue.
Renowned designers and up-and-coming talents will showcase 60 looks during this 15-minute show, during which the most famous faces of L'Oréal Paris will parade on the Parisian pavement.
Through this show, the cosmetics specialist intends to celebrate Paris, its home city and the international capital of fashion, and Parisian beauty, the theme of the show.
It's an opportunity to discover next summer's fashion and make-up trends, and to experience the event alongside L'Oréal ambassadors such as Doutzen Kroes, Jane Fonda and Maria Borges.
The show will be followed by hair & make-up master classes given by the French group's experts. Throughout the day, L'Oréal Paris will allow everyone to try out one of the looks from the show in cabins set up on the Champs-Elysées.
Practical info
L'Oréal Paris fashion show
Location: Les Champs-Elysées
October 1, 2017 at 3:30 pm
Open to all
