Lacoste Arena: Lacoste’s new flagship on the Champs-Elysées

It has been a week already since the Lacoste Arena opened on the avenue des Champs-Elysées. Since May 20, 2022, the crocodile brand welcomes you in the 1,600sqm brand-new Parisian flagship. The tone is set! The arena is the brand’s most remarkable store because of its size and its Lacoste customer experience custom-made up to the very detail.

The watchwords are: inspiration, exploration, diversity. Lacoste Arena, the latest newcomer of a 1,100-store network, provides you with a large range of 9,500 products. Enjoy the tennis, golf, fitness, footwear and women’s, men’s or children’s ready-to-wear universes. The brand’s latest project marks more than ever the will to confirm the tight ties between fashion and sports through several settings:

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• The “Guest Room”, a place of meetings between guests, artists and young designers
• Collaborations based on the “Lacoste by” model, thank to which the guest will be given free rein to let their creativity run free
• An eco-friendly corner called “Durable Elegance” aiming at the brand’s commitments and recycling as they stand for sustainable fashion values
• The “Collection Paris”, a Lacoste Arena exclusivity with iconic and collector’s pieces in tribute to the city.
• The “Polo Carrousel”, 20 variations of this iconic piece are available in the store

For the opening, Lacost also launched an exclusive capsule collection: “Lacoste Champs-Elysées”.
Between entertainments, photo booth, customization and heteroclite meetings, come and discover the new temple of “Fashion sport” at 50 avenue des Champs-Elysées!