Keep your eyes peeled! This winter, Swarovski opens a dazzling immersive pop-up store in the heart of the Marais, running until February 25, 2023. The recent arrival of Giovanna Battaglia Engelbert at the helm, first female art director of the jewelry brand, has dusted off the iconic crystals to set up a new creative and bubbly universe to admire in the 4th arrondissement of the city.
For their rebirth, the brand takes over the 120sqm of surface of the temporary Paris store to unveil the Swarovski Creators Lab collections and the limited editions in a pop & tricolored esthetic namely purple, yellow and green. Jewels and sets sparkle in iconic huge octagonal boxes in a resolutely arty and Instagram-worthy landscape.
Swarovski’s Paris pop-up store is part of the “Instant Wonders” concept, a series of stores by the brand popping here and there all around the world. A new story that debuted in Milan – Giovanna’s natal city – that continues in the French capital city.
Be prepared to be amazed by the wonderful Swarovski crystals!
Dates and Opening Time
From December 9, 2022 to February 25, 2023
Location
Pop-up Swarovski
18 Rue de Turenne
75004 Paris 4
Access
Metro 1 Saint-Paul or Metro 8 Chemin Vert
Official website
www.swarovski.com
