Paris Fashion Week 2023: Samba Café, the pop-up store from Adidas Originals and Pharrell Williams

Ultra-trendy pop-up alert for Fashion Week! A catwalk event, an exhibition at the height of the hype and now an archi-styled Café - Pop up store? Yes, Pharrell Williams is set to make a grand entrance at Paris Fashion Week.

Fashion Week 2023: Pharrell Williams unveils a free, ultra-stylish exhibition in Paris!
Pharrell Williams is preparing to make a splash this season at Paris Fashion Week! In addition to his first runway show for Louis Vuitton Homme, the American artist is launching the free exhibition "Just Phriends", a collaboration between his auction house Joopiter and Sarah Andelman (colette). From June 20 to 24, 2023, immerse yourself in the world of Pharrell Williams, and discover rare works, unique archives and exclusive creations in an 18th-century mansion, a stone's throw from the Champs-Élysées! [Read more]

What to do during Paris Fashion Week fashion shows, events and addresses
Fashion Week is back in Paris! Here you'll find all the news related to this fashion week in the capital. Here's everything you need to know about the program, events, fashion shows and good addresses! [Read more]

The latest news? The American artist, a recurring collaborator withAdidas Originals, is once again teaming up with the sportswear brand for its Samba Café project. From June 22 to 24, 2023, the ultra-trendy concept store The Broken Arm, located in the upper Marais district, will be transformed into a veritable trend HQ, hosting the Adidas pop-up, highlighting the Samba Humanrace model in 3 new colorways: Terracotta, Charcoal and White. A collaboration, punctuated by hot animations like a high-quality Café, that promises to electrify Fashion Week!

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Pharrell Williams' Paris Fashion Week is shaping up to be a veritable creative tidal wave, with a host of ultra-cool events set to overwhelm the fashion capital!