Disney+ raises prices and wants to ban account sharing

Disney sounds the alarm. In 2023, the company was reeling from the loss of 18 million subscribers to its streaming service, Disney+, and decided to react. As a first step, Disney CEO Bob Iger announced an overhaul of the subscription system. After a first price hike in 2022, the monthly subscription in the U.S. will rise from $10.99 to $13.99. For the moment, no details on Europe and other continents have been released.

But that's not all: Bob Iger has hinted that Disney+ will follow the Netflix model, which prohibits account sharing. Tests are currently underway to find the best way to prohibit users from enjoying Disney+ services without paying. Disney+ had already taken a leaf out of the Red N's book by offering a cheaper, ad-supported subscription, but these new decisions won't delight subscribers.

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Despite its unpopularity with consumers, the account-sharing ban has multiplied the number of Netflix subscribers. Disney+ hopes to follow this trend and catch up.

Netflix ends account sharing: Implications and alternatives?
No more Netflix accounts and passwords circulating endlessly between different people! This Tuesday, May 23, 2023, the platform announced to end the account sharege outside the home. The consequences and new provisions in place affect more than a hundred countries, including France, we tell you everything. [Read more]