MSFTSrep, the brand of Jaden Smith, installs a pop up at Galeries Lafayette Champs-Élysées

Novelty alert! MSFTSrep is coming to France for the first time and exclusively to Galeries Lafayette Champs-Élysées, from February 24 to March 20, 2023. Jaden Smith's ready-to-wear brand is setting up a brand new pop up on the second floor of the store and unveiling its Spring-Summer 2023 collection "MSFTSrep Trippy Summer".

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At the intersection of fashion, music and activism, this unisex collection reflects the diverse strengths of its designer, Jaden Smith, while celebrating community and nature. From jackets, hoodies, T-shirts, pants, bags and accessories, the label's ultra-flashy sportswear pieces are heavily inspired by the cool style of Jimi Hendrix, the Beatles and the music of the 1960s.

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To stay true to the image of the brand and highlight its extra colorful creations, the pop up store at Galeries Lafayette displays the MSFTSrep collection in a minimalist decor, invaded by greenery. Some pieces even extend to the main staircase of the store.

The opportunity to see if the young Smith excels as well in music as in fashion!