Le Camp de Hôtel Mahfouf: Léna Situations' new summer pop-up at La Caserne

The August vlog season is back, and it's time for Léna Situations, the famous youtuber, to launch a new pop-up- her fourth to date, after the Christmas pop-up and the Californian-style swimming pool, which we were able to test out! While the first two had proved too small in the face of an unexpected influx of fans, the young woman has since taken the lead, with a huge, well-known space located near the Gare de l'Est station, in the 10th arrondissement: La Caserne.

Following on from Room Service, the Chalet and the Pool, until August 31, 2024 you'll find Camp Mahfouf, a new room in the hotel! This time, an American-style campfire atmosphere, with a caravan to fetch s'mores, deckchairs, still a restaurant with the famous vegan nuggets and many more or less healthy recipes, and of course the new collection of clothing and products: hats, 3-in-1 dresses, hoodies, pyjamas and more...

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For the past seven years, the youtuber has been launching a series of videos throughout the month of August, followed by millions of people. In 2022, the first ephemeral venue opened its doors and caused impressive queues in the streets of the capital. This time around, the queues are still long, but the space is much bigger and much nicer, located in a responsible fashion incubator.

Based on our experience last year, it's hard to recommend a time to go, as the flow of people interested in the pop-up seems endless. In the middle of the week, however, it's less crowded than on a Saturday, and the wait doesn't exceed an hour. Once inside, you'll find a warm and welcoming place, with small stands in the open space, where vloggos chat amongst themselves.

There's a long queue in the boutique too. If the price is rather high, it's because Léna Situations wants to move away from fast fashion and offers clothes made in Europe. There's something for every taste and every budget, so that every one of the young woman's fans can treat themselves to a little something, from a mug to a key-ring, from socks to a deck of cards. After a shopping spree, you can relax in the restaurant or outside to sample the new products, suitable for all diets.

As last year, a number of evening events are scheduled to provide a festive, summery atmosphere for"chilling out, shopping, eating, sunbathing, drinking and dancing".