Fashion Week: Million Gold, Rabanne's immersive, golden & fragrant pop-up - new tickets available

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Published by Audrey de Sortiraparis · Photos by Audrey de Sortiraparis · Published on September 28, 2024 at 03:21 p.m.
Rabanne opens the doors to its golden universe with the immersive Million Gold pop-up, from September 27 to 29, 2024. Right at the heart of Paris Fashion Week, the House promises you a free, glamorous interactive experience among its new olfactory creations, in a glittering atmosphere.

Attention fashion and beauty addicts - from September 27 to 29, 2024, plunge into the golden world of Rabanne with the Million Gold pop-up, opposite the Parisian department stores. In the midst of Paris Fashion Week, the House invites you to enjoy a free, immersive experience, accessible by reservation (and even without, for around 75 people a day: first come, first served!).

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As soon as you enter, get ready to tread the iconic Golden Catwalk, which will lead you to a giant XL Link, Rabanne's emblematic code, a nod to the jewel that adorns the bottle design and embodies self-confidence.

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The experience continues with an interactive olfactory discovery of the Maison's two new creations. On one side, Million Gold, an addictive woody fragrance, and on the other, Million Gold For Her, Rabanne's first floral. Two fragrances, one promise: success.

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In the second space, enter the effervescence of the backstage area! Professional make-up artists offer you golden make-up touch-ups, reflecting the Rabanne signature. Once you've had your makeover, it's time for the show. Like Gigi Hadid or Moses Sumney, icons of the Million Gold campaign, you'll be parading under the watchful eye of the cameras. Your performance? Sent in the blink of an eye, ready to cause a sensation on social networks! The icing on the cake: before you leave, don't forget to pick up your little surprise bag!

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Visit for an immersive experience that fuses fashion, beauty and perfumery, all to the rhythm of Beyoncé's "Pure/Honey". Anultra-glam, golden weekend awaits you in Paris!

Practical information

Dates and Opening Time
From September 27, 2024 to September 29, 2024

× Approximate opening times: to confirm opening times, please contact the establishment.

    Location

    51 Boulevard Haussmann
    75009 Paris 9

    Route planner

    Access
    Metro 3 or 9 Havre - Caumartin

    Prices
    Free

    Official website
    www.rabanne.com

    Booking
    rabanne-milliongoldpopup.com

    More information
    For reasons of capacity and security, visitors without a reservation will be able to access the pop-up at a rate of 5 people per half-hour, from 11am to 8pm. No need to queue for more than 75 people.

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