Yves Saint Laurent Beauty opens an immersive pop-up dedicated to its new fragrances in Paris

Yves Saint Laurent Beauty takes up residence under the Canopée du Forum des Halles with an immersive pop-up from September 27 to October 6, 2024, right during Paris Fashion Week. After its YSL Loveshine Factory last March, the House is back with a space showcasing its two new fragrances: Libre Flowers & Flames and MYSLF.

In this experiential pop-up, two worlds coexist. On one side, MYSL, the men's fragrance, plays the singularity card with a giant photobooth to capture the perfect shot. On the other, a theatrical setting with infinite mirrors and XXL golden flowers celebrates Libre Flowers & Flames, whose muse is Dua Lipa. Every nook and cranny is designed to be ultra-photogenic and perfectly Instagrammable, to capture the essence of YSL's new products in a playful setting. As a bonus, a grappling hook machine lets you take home a little souvenir!

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And, just to add a little fragrance to the week, Rabanne also invites itself to Paris, opposite the Grands Magasins, with a golden pop-up dedicated to its new Million Gold fragrance. Make-up touch-ups, interactive podium, ... You're not there just to make up the numbers!

This week, Paris is the destination for olfactory discoveries!