Fashion Week: Million Gold, Rabanne's immersive, golden & fragrant pop-up - SOLD OUT

Attention fashion and beauty addicts - from September 27 to 29, 2024, plunge into the golden world of Rabanne with the Million Gold pop-up, opposite the Parisian department stores. In the midst of Paris Fashion Week, the House invites you to enjoy a free, immersive experience, accessible by reservation (and even without, for around 75 people a day: first come, first served!).

As soon as you enter, get ready to tread the iconic Golden Catwalk, which will lead you to a giant XL Link, Rabanne's emblematic code, a nod to the jewel that adorns the bottle design and embodies self-confidence.

The experience continues with an interactive olfactory discovery of the Maison's two new creations. On one side, Million Gold, an addictive woody fragrance, and on the other, Million Gold For Her, Rabanne's first floral. Two fragrances, one promise: success.

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In the second space, enter the effervescence of the backstage area! Professional make-up artists offer you golden make-up touch-ups, reflecting the Rabanne signature. Once you've had your makeover, it's time for the show. Like Gigi Hadid or Moses Sumney, icons of the Million Gold campaign, you'll be parading under the watchful eye of the cameras. Your performance? Sent in the blink of an eye, ready to cause a sensation on social networks! The icing on the cake: before you leave, don't forget to pick up your little surprise bag!

Visit for an immersive experience that fuses fashion, beauty and perfumery, all to the rhythm of Beyoncé's "Pure/Honey". Anultra-glam, golden weekend awaits you in Paris!