Yves Saint Laurent Beauty opens an immersive pop-up dedicated to its new fragrances - last day

< >
Published by Audrey de Sortiraparis · Photos by Audrey de Sortiraparis · Published on October 6, 2024 at 09:42 a.m.
To coincide with Paris Fashion Week, Yves Saint Laurent Beauty is taking up residence under the Canopée du Forum des Halles from September 27 to October 6, 2024. The House opens an immersive pop-up showcasing its two new fragrances: Libre Flowers & Flames and MYSLF, in an Instagrammable setting punctuated by interactive animations.

Yves Saint Laurent Beauty takes up residence under the Canopée du Forum des Halles with an immersive pop-up from September 27 to October 6, 2024, right during Paris Fashion Week. After its YSL Loveshine Factory last March, the House is back with a space showcasing its two new fragrances: Libre Flowers & Flames and MYSLF.

Yves Saint Laurent Beauty pop up Libre - image00005Yves Saint Laurent Beauty pop up Libre - image00005Yves Saint Laurent Beauty pop up Libre - image00005Yves Saint Laurent Beauty pop up Libre - image00005

Insolite : Van Cleef & Arpels installe un photocall gratuit sur la Place Vendôme pour le printemps !Insolite : Van Cleef & Arpels installe un photocall gratuit sur la Place Vendôme pour le printemps !Insolite : Van Cleef & Arpels installe un photocall gratuit sur la Place Vendôme pour le printemps !Insolite : Van Cleef & Arpels installe un photocall gratuit sur la Place Vendôme pour le printemps ! Pop-up stores to discover in Paris: ephemeral and experiential boutiques
Are you a fan of new concepts? You won't be disappointed with the number of pop-up stores of all kinds that abound in the capital. Fashion, jewelry & accessories, beauty & sports, home decor, i-tech or food, there's no shortage of ideas and inspiration to pique everyone's interest. [Read more]

In this experiential pop-up, two worlds coexist. On one side, MYSL, the men's fragrance, plays the singularity card with a giant photobooth to capture the perfect shot. On the other, a theatrical setting with infinite mirrors and XXL golden flowers celebrates Libre Flowers & Flames, whose muse is Dua Lipa. Every nook and cranny is designed to be ultra-photogenic and perfectly Instagrammable, to capture the essence of YSL's new products in a playful setting.

Yves Saint Laurent Beauty pop up Libre - image00017Yves Saint Laurent Beauty pop up Libre - image00017Yves Saint Laurent Beauty pop up Libre - image00017Yves Saint Laurent Beauty pop up Libre - image00017

In addition to the samples, two fragrances will be on offer each day in the grappling machine! Bonus: from 4pm, a mixologist will be on hand at the pop-up to concoct free cocktails inspired by the two fragrances.

Yves Saint Laurent Beauty pop up Libre - image00018Yves Saint Laurent Beauty pop up Libre - image00018Yves Saint Laurent Beauty pop up Libre - image00018Yves Saint Laurent Beauty pop up Libre - image00018

This week, Paris is the destination for olfactory discoveries!

Practical information

Dates and Opening Time
From September 27, 2024 to October 6, 2024

× Approximate opening times: to confirm opening times, please contact the establishment.

    Location

    101 Rue Berger
    75001 Paris 1

    Route planner

    Accessibility info

    Access
    RER A Châtelet-les-Halles M4 Les Halles

    Prices
    Free

    Comments
    Refine your search
    Refine your search
    Refine your search
    Refine your search