Pink October 2024: The Eiffel Tower and three other iconic Parisian landmarks lit up in pink

To mark the launch of the 2024 edition ofPink October, organized by theRuban Rose association, the Eiffel Tower will be illuminated in pink, as it is every year. But, as in previous years, the Iron Lady won't be the only one taking part: other monuments and iconic sites in the capital will be decked out in pink for this solidarity event.

So this year, in addition to the Eiffel Tower, theLuxor Obelisk on Place de la Concorde, Place Vendôme and theAssemblée Nationale will be lit up in pink on Monday September 30, 2024. In addition, the Place Vendôme is also hosting a show directed by Mehdi Kerkouche and set to music by Amir, featuring concerned women from 7:30pm. The show takes place in the presence of Claudia Tagbo, Évelyne Dhéliat and Alice Detollenaere, godmothers of the association.

This event is essential for the association, which supports medical and scientific research all year round, and raises awareness of breast cancer diagnosis among women. While significant progress has been made in medical research and quality of life for sufferers over the last few decades, it is vital to continue the fight against the disease.

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One woman in eight is likely to develop breast cancer during her lifetime. With this awareness-raising campaign, the Pink Ribbon association is encouraging all women to undergo regular screening, in order to effectively combat this disease. Detected in time, 9 out of 10 breast cancers are cured.