Pink October: origins and significance of this month-long fight against breast cancer

Published by Cécile de Sortiraparis · Published on September 10, 2024 at 09:54 p.m.
Every year, during the month of October, many countries, including France, organize various events to raise public awareness of breast cancer. We explain what's behind these pink October events.

Pink ribbons are sprouting everywhere, the Eiffel Tower has changed color, prevention messages are posted on every street corner... The month of October has a very special meaning and mission. For almost 30 years in France, a major awareness-raising and prevention campaign has been waged to combat breast cancer. What's it called? Pink October.

This national mobilization (which also takes place in many countries such as Brazil, Japan, Canada, the USA, Argentina, Austria, Korea...) aims to raise funds for medical research into cancer, but also to make women more aware of this disease: breast cancer is the leading cause of death in women, and there are around 59,000 new cases every year. Although women are the most affected, men can also be affected by this disease.

It is therefore important to fight against this disease, but also to support those who suffer from it, as well as their loved ones. To this end, charities, caregivers, researchers and institutions are joining forces to draw the general public's attention to this disease.

Breast cancer causes more than 12,000 deaths a year (in mainland France, according to 2018 figures from Santé publique France). However, this disease is also very well cared for: when cancer is discovered early, as part of the screening operations carried out throughout the year in France, almost 90% of patients are declared cured after five years. Women between the ages of 50 and 74 benefit from free screening campaigns, so it's important to take advantage of them.

This major prevention campaign saves lives. Launched in France in 1994, Pink October runs from October 1 to 31 every year.

The campaign is symbolized by a pink ribbon, a sign used all over the world. Originating in the United States, the ribbon represents women's fight against breast cancer. It was chosen as a sign of support and expression, and its color embodies " feminine, soft, joyful and evocative of good health, everything that cancer is not ", according to the Breast Cancer Action association.

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Paris takes on the colors of Pink October! All month long, from October 1 to October 31, 2024, operations are taking place to raise awareness of breast cancer. Conferences, sporting events and screening, discover a selection of what awaits you this month of October 2024 in Paris! [Read more]

Practical information

Dates and Opening Time
From October 1, 2024 to October 31, 2024

× Approximate opening times: to confirm opening times, please contact the establishment.

    Official website
    www.cancerdusein.org

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