Louis Vuitton's giant trunk, installed on the Champs-Élysées at 103-111 avenue, which conceals work on the brand's future luxury hotel, is stirring up controversy. Ecologist members of the Paris Council and the associations SOS Paris and Résistance à l'agression publicitaire (RAP) have lodged an appeal with the Mayor of Paris, contesting the installation, scheduled to last until 2027.