Paris, a city where every corner exudes history and art, was the scene of exceptional excitement on July 28. The emblematic Champs-Elysées avenue was ablaze with Olympic passion, transforming the city into a veritable celebration of the Games. It was in this enchanting setting that Tmall, the Chinese e-commerce platform, set up its pop-up store, adding an extra dimension to this unique event.
Tmall, the official e-commerce services partner of the Olympic Games, took the opportunity to showcase its many collaborations. Among the products on display were those of partner brands such as Procter & Gamble, Samsung, Mengniu and Coca-Cola, all renowned for their excellence and innovation.
The boutique's inauguration was festive and cheerful. Visitors stopped at every stand, admiring the carefully arranged displays. Tmall merchandising, including small gifts and objects related to the Games, attracted particular attention with their unique, playful designs, attracting crowds of curious onlookers and enthusiasts.
One of the most popular attractions was Tmall's DIY bracelet-making workshop. The varied, high-quality bracelets exuded Olympic spirit, combining fashion and uniqueness. Every passer-by had the chance to try his hand at making a bracelet. A father from Marseill explained: "It's the first time we've taken part in such an event. The kids love the Olympic items. The event organized by Tmall gives us a unique chance to experience the magic of the Games in Paris - it's truly exceptional!"
The event not only showcased the products of the Olympic partners, but also brought a touch of Chinese culture to the heart of Paris. Chinese handicrafts and culinary tastings fascinated many visitors, fostering cultural exchanges between China and France and offering Parisian tourists a unique experience.
Visit 88 avenue des Champs-Élysées for a unique Olympic tour!
Dates and Opening Time
Starts July 27, 2024
Location
Tmall Champs Elysees
88 Avenue des Champs-Élysées
75008 Paris 8
Instagram page
@alibaba.com_official
