Paris Fashion Week 2024: Million Gold, Rabanne's immersive, golden, scented pop-up

Published by Audrey de Sortiraparis · Published on September 16, 2024 at 02:22 p.m.
Rabanne opens the doors to its golden universe with the immersive Million Gold pop-up, from September 27 to 29, 2024. Right in the heart of Paris Fashion Week, the Maison promises you a free, glamorous interactive experience among its new olfactory creations, in a glittering atmosphere. Reservations are now open!

Attention fashion and beauty addicts - from September 27 to 29, 2024, immerse yourself in the golden world of Rabanne with the Million Gold pop-up, opposite the Parisian department stores. In the midst of Paris Fashion Week, the House invites you to enjoy a free immersive experience, accessible by reservation only.

As soon as you enter, get ready to tread the iconic Golden Catwalk, which will lead you to a giant XL Link, Rabanne's emblematic code, a nod to the jewel that adorns the bottle design and embodies self-confidence.

The experience continues with an interactive olfactory discovery of the Maison's two new creations. On one side, Million Gold, an addictive woody fragrance, and on the other, Million Gold For Her, Rabanne's first floral. Two fragrances, one promise: success.

In the second space, enter the effervescence of the backstage area! Professional make-up artists offer you golden make-up touch-ups, reflecting the Rabanne signature. Once you've had your makeover, it's time for the show. Like Gigi Hadid or Moses Sumney, icons of the Million Gold campaign, you'll parade under the watchful eye of the cameras. Your performance? Sent in the blink of an eye, ready to cause a sensation on social networks!

Book your free place for an immersive experience that fuses fashion, beauty and perfumery, all to the rhythm of Beyoncé's "Pure/Honey". Anultra-glam, golden weekend awaits you in Paris!

Practical information

Dates and Opening Time
From September 27, 2024 to September 29, 2024

× Approximate opening times: to confirm opening times, please contact the establishment.

    Prices
    Free

    Official website
    www.rabanne.com

    Booking
    rabanne-milliongoldpopup.com

    More information
    The address of the pop-up will be communicated a few days before the event.

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