Yves Saint Laurent Beauty takes up residence under the Canopée du Forum des Halles with an immersive pop-up from September 27 to October 6, 2024, right during Paris Fashion Week. After its YSL Loveshine Factory last March, the House is back with a space showcasing its two new fragrances: Libre Flowers & Flames and MYSLF.
Pop-up stores to discover in Paris: ephemeral and experiential boutiques
Are you a fan of new concepts? You won't be disappointed with the number of pop-up stores of all kinds that abound in the capital. Fashion, jewelry & accessories, beauty & sports, home decor, i-tech or food, there's no shortage of ideas and inspiration to pique everyone's interest. [Read more]
In this experiential pop-up, two worlds coexist. On one side, MYSL, the men's fragrance, plays the singularity card with a giant photobooth to capture the perfect shot. On the other, a theatrical setting with infinite mirrors and XXL golden flowers celebrates Libre Flowers & Flames, whose muse is Dua Lipa. Every nook and cranny is designed to be ultra-photogenic and perfectly Instagrammable, to capture the essence of YSL's new products in a playful setting.
In addition to the samples, two fragrances will be on offer each day in the grappling machine! Bonus: from 4pm, a mixologist will be on hand at the pop-up to concoct free cocktails inspired by the two fragrances.
This week, Paris is the destination for olfactory discoveries!
Dates and Opening Time
From September 27, 2024 to October 6, 2024
Location
Forum des Halles canopy
101 Rue Berger
75001 Paris 1
Access
RER A Châtelet-les-Halles M4 Les Halles
Prices
Free
Pop-up stores to discover in Paris: ephemeral and experiential boutiques
