Pokémon arrives at BHV Marais for Pokémon Day!

Pokémon takes up residence at the BHV Marais from February 1 to March 2, 2025. The program features a temple to pop-culture, with total immersion in the Pokémon universe. To mark Pokémon Day, the annual celebration of the famous license launched in 1996, a brand-new pop-up and exclusive window displays will take over the rue de Rivoli, giving fans a real treat.

From February 1 to March 2, 2025, Pokémon will be in full force at BHV Marais, delighting fans in search of exclusives. To mark Pokémon Day, celebrated every year around February 27, this collaboration between The Pokémon Company International and BHV offers an exciting event combining shopping, interactive activities and new discoveries.

For one month, BHV Marais becomes the place to be for Pokémon fans. The store's windows are decked out with the latest Pokémon Trading Card Game (TCG ) products and recently released toys.

On the first floor, a 124 m² space is entirely dedicated to the Japanese brand. This pop-up store offers a wide range of products, including items from the new JCC expansion, the much-anticipated Pokémon Monopoly signed by Hasbro, plush toys and clothing, and many other surprises for collectors and novices alike.

The experience doesn't stop at shopping. In fact, when it comes to the goodies, you'll be able to take advantage of entertainment for all ages. You can take part in interactive activities in the store. Initiations to the Pokémon trading card game are offered to learn the rules and strategies, while enthusiasts can bring their own cards to exchange or challenge each other to friendly matches. An ideal opportunity to share your passion and discover the dynamic community of Pokémon trainers.

When the pop-up opened on Saturday, February 1, the crowds were thick and fast, with an impressive queue to get into the store. Pokémon fans will have to get up early, or wait a few days, to gain access to the dedicated area. To avoid running out of stock too soon, the store limits the number of boosters purchased per customer.

In short, fans of Japanese culture are advised to visit the BHV Marais from February 1 to March 2, 2025, to experience this adventure in the Pokémon universe. A great opportunity to make the most of the winter vacations and celebrate Pokémon Day in an original setting.

This test was conducted as part of a professional invitation. If your experience differs from ours, please mention it in the comments.