The RATP has pulled off a major communications coup! Via the official account of its mascot, Serge le Lapin, the transport authority announced that it would be replacing him with THE star Pokémon of the Japanese saga, Pikachu, for Pokemon Day. And it's in a tweet that we discover the famous sticker where your favorite rabbit gets his fingers stuck.
About Serge le Lapin, a little history: Serge has been the RATP 's prevention mascot since February 15, 1977, when cartoonist Anne Le Lagadec created him to make young passengers aware of the risks of pinching fingers in metro doors. Initially dressed in red overalls, in 1986 he adopted a flashier yellow outfit under the pencil of Serge Maury, whose first name he gradually adopted.
In 2014, the 4uatre agency modernized his appearance to adapt it to the new trains and safety messages, notably on the landing doors of line 14. Since 2017, Serge le Lapin has also been featured on stickers affixed near escalators to warn of potential dangers. Discover his full story here :
Did you know? Serge le Lapin celebrates his 48th birthday - here's his story
With his big ears and invaluable advice, Serge le Lapin has been RATP's prevention mascot for almost 5 decades. This February 15, 2025, Serge the Rabbit celebrates his 48th birthday. But do you know his story, and why he's called Serge? We tell you. [Read more]
Alternatively, Pokemon Day invites you to discover the world of Pokemon in an unusual way every February 27.
A new Pokémon Presents was released this Thursday, February 27, 2025, on the occasion of Pokémon Day. New events, new game, discover the recap of the announcements. [Read more]
Pokémon takes up residence at the BHV Marais from February 1 to March 2, 2025. The program features a temple to pop-culture, with total immersion in the Pokémon universe. To mark Pokémon Day, the annual celebration of the famous license launched in 1996, a brand-new pop-up and exclusive window displays will take over the rue de Rivoli, giving fans a real treat. [Read more]
Happy Pokemon Day to everyone!
Did you know? Serge le Lapin celebrates his 48th birthday - here's his story
Pokémon Presents: a recap of the announcements made at Pokémon Day 2025
Pokémon arrives at BHV Marais, an exclusive pop up to celebrate Pokémon Day - photos
