In contemporary art museums, we’ve done almost everything: we saw, we heard, we touched, we’ve been in the dark, we tried virtual reality… But we’ve rarely smelled! This invisible experience and yet formidably enticing is offered this autumn by Cartier which perfumes have been making games of seduction get into a state for decades.
For four days, the forecourt of the Palais de Tokyo will be taken over by a glass house housing a cloud. Come on in, smell: here’s your visit! The idea is to offer visitors to experience a sample of the new perfume L’Envol de Cartier on a large scale. This perfume has been created by perfumer Mathilde Laurent and stabilized by Transsolar (who created an air monitoring system at different level especially for the occasion).
Advertising? Yes, maybe. But the experience provided by this USO – Unidentified Scenting Object promises to be much fun! Moreover, it’s free of charge, which is a great asset for a Cartier perfume, isn’t it?
Practical information:
The Scented Cloud – Le Nuage Parfumé
At the Palais de Tokyo
From October 20 to 23, 2017
Admission free of charge upon reservation (available soon)
Dates and Opening Time
From October 20, 2017 to October 23, 2017
Location
Palais de Tokyo
13, avenue du président Wilson
75116 Paris 16
Access
Metro line 9 "Iéna" or "Alma-Marceau" station
Prices
Free
Recommended age
For all
