To mark the Paris 2024 Olympic Games, a free Olympic beach dedicated to sport is being raised to the 5th floor of la Samaritaine. From July 26 to August 11 and from August 28 to September 8, 2024, the department store is launching its own ultra-stylish fan zone, punctuated by entertainment, food offers and broadcasts of the events on giant 4K screens. The Olympics in VIP mode, in a deckchair with a cocktail in hand!