Camaïeu: from closure to resurrection, announced by Lena Situations

Published by Audrey de Sortiraparis · Photos by Rachid Bellak · Published on September 17, 2023 at 01:05 p.m.
A year ago, Camaïeu closed its doors after 38 years in business. However, thanks to the acquisition of Celio, the brand is preparing its comeback in September 2024, with a modern, creative vision shared by Lena Situations. A new era dawns for this iconic French fashion brand!

In October 2022, the curtain came down on 38 years of style and good basics as Camaïeu abruptly closed its doors, leaving behind a legion of disappointed fans and 2,600 unemployed employees. But today, the famous women's ready-to-wear brand is preparing for a triumphant return, and has chosen Lena Situations to announce the big news!

With stores closed and inventory depleted, Camaïeu seemed a relic of the past. Fortunately, in December 2022, Celio, another major French fashion brand, acquired Camaïeu with a bold mission: to bring this iconic label back into the spotlight thanks to its "expertise". And now it's official: the Camaïeu phoenix will rise from the ashes faster than you think!

In her latest YouTube video, social networking superstar Lena Situations made an unexpected announcement. She revealed that Camaïeu will make its grand comeback in September 2024 and also shared the brand's future vision:"cool, creative, inclusive and resolutely modern".

Celio is about to give this iconic brand a boost, and we can't wait to see the result!

And, the little extra if you're looking for a job ...

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Practical information

Official website
news.camaieu.com

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