JBL sets up shop in Paris during the 2024 Olympics with its pop-up in the Sentier district

For music and movie lovers in search of good sound, this is THE pop-up store not to be missed. JBL returns to Paris for a new ephemeral pop-up store in the lively Sentier district. It's a chance to discover the latest JBL products and enjoy a host of events in the company of prestigious guests and partners. You'll have the chance to meet MMA fighter Ciryl Gane, content creator Domingo, DJs Trinix and Team Vitality's professional players for Rocket League and EA FC.

For 15 days, the ephemeral boutique will offer a variety of spaces, with something for everyone! If you want to immerse yourself in the world of sport to celebrate the Paris 2024 Olympic Games, the JBL playground is the place for you! Feeling a little thirsty? The JBL café offers refreshing mocktails and a place to relax. For the more geeky, the JBL Quantum Bootcamp gives you the chance to become a professional e-sport player with their partner, Team Vitality. Last but not least, the JBL Shop gives Parisians and tourists alike the chance to discover new products, and if you feel like it, you can even buy them.

For more than 75 years, JBL has enriched life's memorable moments by fusing music, lifestyle, gaming and sports; and today positions itself as a leader in the audio industry. The most advanced JBL Pro Sound technology animates culture through major pop events and partnerships with the greatest talents in music, sports and esports. New to the brand and love music? This is your chance to find out a little more about JBL from July 26 to August 11, at the pop-up store in Sentier!

• To be read
• Where to shop for bargains in Paris?
• Tips for the week of September 2 to 8, 2024 in Paris: free or inexpensive outings
• What to do in Paris and the Paris Region in September 2024? Back-to-school ideas

You can find the detailed program here.

What to see during the Paris Olympic Games
For the Paris Olympic Games, the city is transforming itself for the events, but also to give rise to cultural performances in the capital's flagship venues. This guide brings together the shows to be seen during the Paris 2024 Games. [Read more]