Have you ever dreamed of entering the magnetic world of Mugler? - To mark the launch of its new eau de parfum Alien Hypersense, the iconic perfume house is inviting passers-by and fragrance aficionados into its immersive, sensory pop-up on the forecourt of the Saint Lazare train station.
Until Saturday, March 23, 2024, a journey punctuated byfree animations, artistic installations and olfactory surprises, takes shape in the heart of Paris, to awaken visitors' senses. Entirely dressed in the brand's emblematic purple, the ephemeral spot transports walkers to the planet of the Maison's latest olfactory creation.
And why not become the star of Alien Hypersense? Now's your chance! Step behind the lens at the photocall and embody the very essence of this hypnotic fragrance. Who knows, maybe you'll be the next social networking sensation!
The immersive experience ends with a behind-the-scenes look at the Alien Hypersense advertising campaign. A chance to discover the well-kept secrets behind this new creation.
So, are you ready to let yourself be enchanted by a whirlwind of emotions and sensations signed by Mugler? Visit the Alien Hypersense pop-up on the forecourt of the Gare Saint Lazare until March 23.
Dates and Opening Time
From March 22, 2024 to March 23, 2024
Location
Parvis de la Gare Saint Lazare
Rue Intérieure
75008 Paris 8
Access
Metro: Saint-Lazare (lines 3-12-13-14)
Official website
www.mugler.fr
