Fashion, beauty, luxury, sports, food ... Attractive fields to establish collaborations between brands! Each one brings its own stone to the edifice, its own signature, to create a unique, ultra-desirable and inspiring product or concept.
These limited edition objects of desire are often snapped up as soon as they are released in stores or on the Internet. Like Adidas x Gucci or more recently Jacquemus x Nike. Unusual associations that shake up the codes of luxury and retail, attracting a wider public ready to put a substantial budget in pieces that very often become collectors. Rarity and novelty are the first factors of success of these collaborations.
Bridges between several interests that give life to hybrid ideas, connecting sport and haute-couture, food and fashion, beauty and i-tech... Unions of various universes that speak to a maximum of us! More widely, brands like Monoprix offer each season a collection of decoration and/or fashion with a renowned designer.
Collaborations that also work well with international celebrities and even social network personalities.
Yayoi Kusama's crazy installations at Louis Vuitton Champs-Elysées and Vendôme
The contemporary artist Yayoi Kusama, who signed a new collaboration with Louis Vuitton, invests two Parisian stores with unusual works! On the Champs-Elysées, her monumental installation is quite surprising. It can be seen in giant format, decorating the brand's emblematic building. And on Place Vendôme, a robot version of herself draws signature peas continuously on the window. A must see! [Read more]
Louis Vuitton launches a free online game in honor of its collaboration with Yayoi Kusama
Louis Vuitton x Yayoi Kusama, the fashion collaboration whose amazing installations can be seen in the capital, is getting a free app, hosting a series of augmented reality mini-games. Immerse yourself in the explosive world of the Japanese artist and collect all sorts of objects inspired by the collection! [Read more]
Café Paul Smith: the famous fashion designer takes over the Café Vert at Printemps Haussmann
Printemps Haussmann's Café Vert becomes Café Paul Smith! From March 20, 2023, the Grand Magasin's gourmet address will give carte blanche to the English fashion designer, who will inject his legendary British style into the coffee shop's decor, the pop-up's collector's items, and all the way down to the plate! [Read more]
Keep this guide handy, it is updated as we discover new ones.
