BLACKPINK: a "Born Pink" pop-up in Paris for 5 days

To coincide with BLACKPINK's exceptional concert at the Stade de France on Saturday July 15, a pop-up dedicated to the famous K-pop group is opening in Paris. To be discovered from Wednesday July 12 to Sunday July 16, 2023 at Citadium Haussmann, this "Born Pink" pop-up will feature exclusive merchandising bearing the effigy of the all-female group, with limited-edition pieces designed by renowned Japanese designer Verdy.

BLACKPINK fans are in the starting-blocks. On Saturday, July 15, 2023, the now-famous female K-pop group will arrive at the Stade de France for a unique concert in Europe entitled " BLACKPINK WORLD TOUR [BORN PINK] ENCORE IN PARIS ".

BLACKPINK in concert at the Stade de France in July 2023
After the Accor Arena in Paris, BLACKPINK is thinking even bigger. The female K-pop group has announced a new concert in Paris, entitled "BLACKPINK WORLD TOUR [BORN PINK] ENCORE IN PARIS". This time, the South Koreans will meet their many fans this summer at a single show scheduled for Saturday, July 15, 2023 at the Stade de France. [Read more]

To make this musical event even more exceptional, Universal Music France has announced the opening of a " Born Pink " pop-up store, where BLACKPINK 's impressive fan community can discover exclusive merchandising.

To be discovered for 5 days only, from Wednesday July 12 to Sunday July 16, 2023, this pop-up dedicated to the world of BLACKPINK will take up residence in Citadium Haussmann, located in the 9th arrondissement of Paris. It will be located in the store's entrance. In terms of opening hours, this ephemeral boutique will open at the same time as the Parisian department store, i.e. from 10 a.m. to 8 p.m. every day.

So, what can we expect? In a press release published on July 7, Universal Music France reveals that this pop-up, imagined " as a preview of the "BORN PINK Pop Up" organized in London from June 29 to July 1 to coincide with the band's concert at the "Hyde Park Festival ", will unveil pieces designed by Verdy, the famous Japanese designer.

From July 12, BLACKPINK fans will be able to discover limited-edition products from the"BORN PINK Pop Up" line designed by the Japanese designer, including a premium T-shirt, hoodie, hat and accessories. To top it all off, the pop-up will offer for sale " some of the fan-favorite pieces from the 'Born Pink World Tour' ", adds Universal Music France.

So, are you ready to discover this " Born Pink " pop-up dedicated to the world of BLACKPINK? Visit Citadium Haussmann from July 12 to 16, 2023, to push open the doors of this ephemeral space created exclusively by A&R Studios (Universal Music France's creative agency), Bravado USA and Citadium.

BLACKPINK: a "Born Pink" pop-up in Paris for 5 days

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