Le 3537, fashion den and talent incubator, unveils its program for the start of the year, rich in pop-ups and artistic installations, to be discovered between two Paris Men's Fashion Week shows. Fashion, exhibitions, music - take advantage of the free events open to all at this former private mansion in the Marais district in January 2023!
POP UP ASICS WITH ANDERSSON BELL / AWAKE NY / BRAIN DEAD
JANUARY 19 TO 21, 2023, 10:30 A.M. TO 8:30 P.M.
FIRST FLOOR
ASICS, the Japanese sportswear brand, sets up for the first time at 3537 with an immersive pop-up showcasing its 3 latest exclusives. First, the global launch of the new GEL-NYC style designed by Awake NY, then the collaboration with Andersson Belle consisting of 3 iterations of the GEL-SONOMA™ 15-50 and apparel, and finally, the 2 new shoe styles presented by Brain Dead.
ART COMES FIRST PRESENTS: A GLOBAL VILLAGE GALLERY, POP-UP AND ART INSTALLATION
JANUARY 20, 2023 11AM-8PM
FIRST FLOOR
Over the years, 3537 has nurtured a community of thinkers, doers and beautiful souls living all over the world - a global village of designers, sculptors, visual artists, musicians, retailers and athletes, centered on the philosophy of longevity, heritage and the future. A vision of cultural responsibility, history and community in motion. A living organization whose representation is rooted in evolution and preservation, and which continues to put art at the forefront.
Sam & Shaka of Art Comes First and Ouigi Theodore of The Brooklyn Circus, embarked on an international quest to help some of the Global Village's tenants. Their journey took them through Africa, Europe, North America, Latin America, the Caribbean and Asia.
Brands:
Art Comes First x Andy Waloo - Marche Noire (Sustainability through vintage) - The Brooklyn Circus (American Black-Wash) - Wanda Le Photo (from South Africa to the world) - Somian Design (Coconut furniture)
POP-UP NDJOLIJEAN X GRAGG
JANUARY 20 FROM 10:30 A.M. TO 8:30 P.M.
FIRST FLOOR
GRAGG manufactures quality, future-oriented equipment. It's not just a brand of phone covers, it's a lifestyle that reflects change. The brand cares about what we have to do for the Earth, and suggests a new kind of luxury.
Jean Jacques Ndjoli, a multi-talented artistic director, is renowned for his innovative and creative ideas that breathe new life into every universe he finds himself involved in.
LOFT BLUE
JANUARY 20, 2023 7-10PM
2ND BASEMENT
Loft Blue is a musician, writer and sculptor - raised in Bedford-Stuyvesant, New York - an artist and maverick with an avant-garde aura who has marked the trajectory of hip-hop, high art and fashion. Garçon Bleu is his first performance in Paris, where he will present his next EP, due for release in March 2023. Loft Blue's history and legacy continues through
this special event - bringing its deep blue tones around the world, with special guest Dj Scott Vernet.
Book your free tickets - very limited capacity.
3537 PRESENTS: CELESTIAL NEPHILA BY BRETT WESTFALL
JANUARY 22 TO 24, 2023, 11AM TO 6PM
1ST FLOOR
A painting, sculpture and video installation dealing with our universal connection with others, nature and the cosmos. An interstellar web weaves together our energy, our life, our Earth, like a flower nourished by hope. The stars like a compass, guided by light. This event, which coincides with the debut of WESTFALL A/W 23-24 at Dover Street Market
Paris, is created in collaboration with Marvin magazine. The current issue features a beautiful feature on Brett Westfall and his WESTFALL brand.
In addition to the installation, there will be a giveaway of copies of the current issue of Marvin, and the WESTFALL x Marvinet collaboration tote bag offered for the first 20 to arrive.
SOUND LAB #4 YOUMNA SABA - KID FOURTEEN
JANUARY 27, 7:30-10pm
2ÈMESOUS-SOL
Welcome 2023 in music, with 3537's 4th Son Lab session! Lebanese artists Youmna Saba and Kid Fourteen will host the evening.
Sound Lab is a series of events dedicated to experimentation through live music performances and concerts. Sound Lab aims to remove the boundary between audience and artist, where the senses and energies we can seek in today's cultural scene come together. A variety of musical styles will be featured, with a common theme of musical awakening. Reservations required.
A rich and eclectic program for the start of the new year!
Dates and Opening Time
Starts January 19, 2023
Location
Dover Street Little Market
35-37 Rue des Francs Bourgeois
75004 Paris 4
Access
Metro Saint-Paul line 1
Prices
Free
Official website
3537.org