Jacquemus opened the first boutique of its eponymous brand on Avenue Montaigne on September 27, 2022, right in the middle of Paris Fashion Week! The Chiquito daddy had announced the news on his instagram account, creating excitement and impatience among his community.
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Simon Porte Jacquemus founded his label 12 years ago, and until now his collections have been sold online or in multi-brand stores. The designer darling of the fashion sphere is also adept at pop-up stores and other "event boutiques", which provoke surprise and emotion among label aficionados. His latest genius idea: automated ephemeral spots open 24 hours a day in Paris, Milan and London, in the colors of the capsule collection of accessories of the moment.
This first Jacquemus boutique was initially scheduled to open for 5 months. However (and fortunately), it is still to be found today, tucked away between Gucci and Jil Sander. A vast 300 m2 space on two levels, showcasing the label's new collections and iconic pieces.
"Back to the street where we all started", he confided on social networks.
An unheard-of location in the heart of the Golden Triangle, but also an achievement! Thirteen years ago, the designer created a surprise by disrupting Vogue Fashion Night 2010 onAvenue Montaigne, with a mini performance featuring his first creations made from scratch, along with "Jacquemus on strike" banners.
The Jacquemus saga is just beginning, rest assured!
Dates and Opening Time
Starts September 27, 2022
Location
Jacquemus
58 Avenue Montaigne
75008 Paris 8
Access
Metro 1 Franklin Roosevelt
Official website
www.jacquemus.com
