Yves Saint Laurent Beauté opens an experiential pop-up in Paris: olfactory bar, entertainment & Café YSL

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Published by Audrey de Sortiraparis, Rizhlaine de Sortiraparis · Photos by Rizhlaine de Sortiraparis · Published on January 16, 2025 at 06:20 p.m.
Yves Saint Laurent Beauté celebrates its new make-up and fragrance products with an experiential pop-up this weekend, from January 17 to 18, 2024. On the program: olfactory bar, stylish games area, Café YSL and plenty of other surprises in the 2nd arrondissement of Paris! A weekend of sparkling, free events to be discovered on registration.

Are you tempted by the glitter in your eyes?- From January 17 to 18, 2025, Yves Saint Laurent Beauté invites you to the Espace Réaumur (Paris 2e) for an ultra-stylishexperiential pop-up celebrating the launch of Black Opium Eau de Parfum Glitter and Make Me Blush Poudres. On the program: sparkling, free entertainment and even a café, all open to all on registration via the Sephora France Instagram account.

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Perfume fans are in for a treat with an olfactory bar dedicated to the Black Opium collection. Headlining? The latest addition, a bold, gourmand juice with notes of musky marshmallow that could well become your next crush!

Team make-up? Get ready to blush with pleasure! Thegames area dedicated to the new blushes is all about good humour: 100% winning wheel, revisited memory and stylized tic-tac-toe: here, blush is playful and fun!

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Looking for a sweet break? The Café YSL and its Marshmallow Bar, inspired by the glittering world of Black Opium Glitter, invite you to enjoy a gourmet, cosy moment. And because a moment like this needs to be shared, head for the photobooth dressed in vibrant shades of blush, to capture your glow.

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Before you leave, don't forget to stop by the Glitter Box, a ticket booth that reserves the ultimate gift: two tickets for the next concert by Dua Lipa, glamour icon and muse of YSL Beauté.

TrendyDJ sets, surprises galore and new beauty products to discover... This weekend, YSL Beauté transforms Paris into the glitter capital of the world. Ready to shine?

Practical information

Dates and Opening Time
From January 17, 2025 to January 18, 2025

× Approximate opening times: to confirm opening times, please contact the establishment.

    Location

    101 Rue Réaumur
    75002 Paris 2

    Route planner

    Access
    Metro 3 Sentier

    Official website
    www.yslbeauty.fr

    Booking
    pop-up1732886432078.site.digitevent.com

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