Waking up one morning to a statue of Kid Cudi on the Place de la Bourse in Paris? That's the singular artistic event unveiled this week. This imposing figure, unveiled on January 12, the day of the release of his album "Insano", stands as an emblem of the artist's boldness and creativity.
No less than 10 meters high, the statue is darkly colored, with a posture combining messianic and demonic elements. Kid Cudi's palms are raised to the sky, and his head is bowed in a gesture of humility or reverence. The sculpture's design is enhanced by striking lighting effects: the glowing eyes and illuminated mouth create an atmosphere that is both mysterious and bewitching.
When night falls, the statue comes to life for an electrifying spectacle. The eyes glow red and the mouth projects a beam of light, giving this sculpture a diabolical allure.
As you can imagine, this installation is more than just a statue; it's a carefully thought-out act of communication for the launch of"Insano". The rapper chose a strategic location: in front of the Palais Brongniart, just off the Bourse metro station, ensuring maximum visibility for his work. Kid Cudi, known for his unconventional approaches, is making his mark on the Parisian urban landscape, part of a global approach with similar installations planned for New York and Los Angeles.
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The choice of Paris for this exhibition is not insignificant. Kid Cudi, fashion enthusiast and Paris Fashion Week regular, has a special bond with the city. Artistic director of the Members of the Rage brand and Levi's muse, he has also explored the world of film and television, participating in the HBO series "We Are Who We Are" and developing the animated film "Entergalactic" for Netflix.
His new 21-track album"Insano" features prestigious collaborations with artists such as A$AP Rocky, Travis Scott and Pharrell Williams. It also offers musical nods to the 1990s, notably with the track "Electrowavebaby". As Kid Cudi approaches his 40th birthday, this album could mark a turning point in his career, as the artist has left his musical future in doubt.
This ephemeral statue in Paris is well worth a visit. Imposing and astonishing, it's the unusual find of the week. Quickly dismantled, perhaps we'll find it again elsewhere during Paris Fashion Week?
Photos: © Raphaël Métivet
Location
Place de la bourse
Place de la Bourse
75002 Paris 2
Prices
Free
Recommended age
For all
