So yes, in France, we love pastries: homemade pastries above all, well-made pastries with good, simple products, and pastries by renowned chefs. But do you know which pastries are the most popular this year? Thanks to an OpinionWay survey , carried out in the run-up to the Salon de la Pâtisserie, we discover the top rankings of France's favorite pastry shops .
Podium 2023 of France's favorite pastries:
Among the under-35s, it's another sweet that stands out: cookies take first place at over 40%!
Despite the difficult economic climate, over 90% of French people continue to buy pastries. They find pleasure in them, and see them as a form of escape, as Zakari Benkhadra, organizer of the Salon de la Pâtisserie, explains.
Patisserie is also seen as a leisure activity and a time for sharing. The French consider it to be :
Purchasing criteria reflect an evolution towards more responsible patisserie:
To find out more about France's favorite pastries, don't miss the Salon de la Pâtisserie from June 17 to 19 at the Parc Floral de Paris. You'll have the opportunity to meet the rising stars of modern, creative and committed French patisserie. Christophe Felder is the patron of the event.
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