Prime Video: like Netflix and Disney, the platform will offer ad-supported subscriptions

Are you willing to put up with commercials appearing during your movie or series, if it means paying less for your subscription? After being initiated by Netflix, the movement was followed by Disney+, and now Prime Video. The latter will in turn offer a cheaper subscription formula, but with ads. Amazon made the announcement on its website. But unlike Netflix, Amazon will integrate advertising into its standard subscription, and offer an ad-free package at a higher price ($2.99). If you don't change your subscription, you'll be seeing ads on the platform during 2024.

This subtlety is sure to annoy users. Where Netflix and Disney have opened up a new, cheaper formula, but with advertising, without touching the standard formula. Amazon is doing the opposite, transforming its standard subscription into an ad-supported subscription, making access to ad-free content more expensive.

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It remains to be seen whether this will enable the platform to boost its subscriber numbers. Perhaps the next step is, as with Netflix, to ban account sharing.

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