Nina Rouge Crush: the sensorial, intoxicating pop-up of the new Nina Ricci fragrance in Paris

Published by Audrey de Sortiraparis · Published on March 17, 2025 at 03:35 p.m.
Maison Nina Ricci is set to melt Paris with a pop-up that's as tangy as it is addictive! From April 4 to 6, 2025, Nina Rouge Crush takes up residence on Boulevard Haussmann for an intoxicating sensory experience, where the cherry is king.

Attention cherry lovers and aficionados of intoxicating fragrances - a sweet whirlwind is about to sweep through the capital! After the Nina Illusion event in March 2024, Nina Ricci returns with an even more addictive and tangy edition: the Nina Rouge Crush pop-up. From April 4 to 6, 2025, at 45 boulevard Haussmann, in Paris's 9th arrondissement, you'll be immersed in a world where cherries are king and temptation is absolute.

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Unveiled under Venetian skies, this juice with cherry notes finally arrives in France, and promises to turn heads.

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Are you a fan of new concepts? You won't be disappointed with the number of pop-up stores of all kinds that abound in the capital. Fashion, jewelry & accessories, beauty & sports, home decor, i-tech or food, there's no shortage of ideas and inspiration to pique everyone's interest. [Read more]

On the program for this sensory pop-up:

  • Olfactory test: Smell, test, succumb ... let yourself be drawn in by the aura of this new fragrance.
  • Photo booth: immortalize your visit with your fragrance partners.
  • Exclusive games: try your hand at winning a bottle of the new fragrance or a Nina Ricci collector's T-shirt.
  • And because Nina likes to pamper its fans, you'll also receive a surprise!

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An opportunity to (re)discover the acidulous pop universe of Nina Ricci, in an immersive, ultra-instagrammable experience. Ready to crush?

Practical information

Dates and Opening Time
From April 4, 2025 to April 6, 2025

× Approximate opening times: to confirm opening times, please contact the establishment.

    Location

    45 Boulevard Haussmann
    75009 Paris 9

    Route planner

    Access
    Metro 3 or 9 Havre - Caumartin or RER A Auber

    Official website
    www.ninaricci.com

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