Olfactivity: a concept for creating your own bespoke perfume a stone's throw from the Champs-Elysées

We all have our own way of wearing perfume. Some adapt their fragrance to suit their look, mood or season. For others, it's a timeless olfactory signature to which we remain faithful. But above all, the art of perfumery is about scents that we make our own in one way or another.

If you're one of those people who bristle at the thought of wearing the same perfume as everyone else, and want to leave a personalized fragrance in your wake that would be hard to copy, then why not opt for a made-to-measure creation?

Several Parisian concepts allow you to design your own fragrance using different methods. This time, we're taking you to an astonishing, slightly mystical boutique. Olfactivity is a modern, colorful shop located a stone's throw from the Champs-Elysées, on Rue Marbeuf.

Behind this concept are Nathalie Feisthauer, voted best perfumer of the year in 2019 by the FIFI Awards in Russia, and NadimMroue, founder ofOlfactivity. Here, the idea is to democratize the concept of niche perfumes and personalization through a simplified 20-minute experience accessible without reservation. To achieve this, Nathalie Feisthauer has created nine mixed fragrances, each very different from the next: each has been assigned a number and a card, inspired by cartomancy.

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You'll have to let your instincts guide you, according to your mood and your desires, to choose the two fragrances that appeal to you most. If you're not sure, don't panic: your favorites are sprayed onto wafers designed to disappear as you please, making it easy to try out different combinations.

The next step is to fan near your nose to get an idea of the result. Once you've made your choice, your guide will bottle your personalized creation. Then, to the delight of numerology enthusiasts, you'll discover the meaning of the fragrance numbers you've chosen, which you can consider, if you wish and if it makes sense, as your lucky number.

In terms of pricing, Olfactivity offers this personalized experience at a fairly affordable price compared with similar concepts in the capital: €48 for 30 ml or €72 for 50 ml. As an added bonus, the boutique has adopted an eco-responsible approach: the bottles and packaging are 100% recyclable and reusable. So, if you're near the Champs-Elysées, this could be the opportunity to splurge on your very own bespoke fragrance: affordable luxury, we love it!