Dior J'adore!, the free exhibition celebrating the House's iconic fragrance - extensions

Event alert! Christian Dior Parfums is organizing a free exhibition right in the middle of Paris Fashion Week: Dior J'adore! From September 27 to October 8, head to the Beaux-Arts in Paris, to celebrate the House's iconic fragrance, an inexhaustible source of inspiration, and a veritable olfactory work of art that has captivated the world since its creation in 1997.

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The name "J'adore" sounds like a joyful exclamation, a cry from the heart, and it has its origins in Christian Dior 's love of flowers, the dresses that were born from his atelier, and the nobility of the French Maison he so cherished. This is how "J'adore" came to be the spontaneous name of this perfume, a fragrance haloed by a spiritual benevolence, forever inscribed in the history of the most admired perfumes.

The free "Dior J'adore"exhibition at the Beaux-Arts de Paris takes us on a fascinating journey through the decades, from Christian Dior 's original love of flowers to the golden glow of Francis Kurkdjian's new olfactory creation, via the journey of this emblematic fragrance.

It reveals thecouturier's intimacy, his secret gardens, his inspirations, and the elements that shaped the most beautiful haute couture gowns that punctuate this sensory journey.

"J'adore" is a celebration of flowers, a plunge into a noble bouquet where jasmine sambac and damascena rose dominate, a creation conceived by master perfumers Calice Becker, François Demachy, and Francis Kurkdjian. It's a legend that has been perpetuated over the centuries, from its bottle inspired by theancient amphora to the exceptional bottles created by renowned artists.

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The iconic "J'adore" advertising campaigns, embodied by such elegant women as Carmen Kass and Charlize Theron, continue to influence our culture. The exhibition also explores the works of contemporary artists who were inspired by this unforgettable fragrance.

"Dior J'adore" is a true work of art, a total sensory experience that immerses visitors in a universe of dreams, beauty and emotion. An adventure that celebrates creativity, passion and excellence, just like the fragrance that is its hero.