Miu Miu distributes books and free ice creams on Paris quays this Saturday!

Published by Audrey de Sortiraparis · Photos by Audrey de Sortiraparis · Published on June 8, 2024 at 11:20 a.m.
Miu Miu takes over the Quai de l'Hôtel de Ville on June 7 and 8, 2024, with an unusual pop-up store entirely free of charge! To mark the launch of its summer campaign, the couture label is offering books and popsicles to kick-start summer (at last) in style!

Couture news flash! On June 7 and 8, 2024, Miu Miu takes over booths 74 and 76 on Quai de l'Hôtel de Ville, near the Pont d'Arcole, with an ultra-chic pop-up store, 100% free of charge!

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Stroll along the banks of the Seine, a captivating book in one hand and a water ice in the other... For the launch of its summer campaign, Miu Miu is fulfilling this wish with "Summer Reads", its red and white kiosk where it distributes carefully chosen books and mint, aniseed or black cherry ice creams to strollers. A perfect combo for a great start to summer!

The books for this event? "A Woman" by Sibilla Aleramo and "Forbidden Notebook" by Alba de Céspedes. These emblematic feminist texts, written by female authors, are manifestos of courage and inspiration, values shared by the label, made for women of character, who want to leave a mark. Each page resonates with their power and relevance, offering a poignant reflection of the lives of extraordinary women through the ages.

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Joining forces with Parisian booksellers, Miu Miu celebrates contemporary culture and thought in a literary, gourmet and trendy adventure on the quays of the Seine!

Stylish, readable and deliciously icy, what more could you ask for?

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Practical information

Dates and Opening Time
From June 7, 2024 to June 8, 2024

× Approximate opening times: to confirm opening times, please contact the establishment.

    Location

    Hôtel de Ville
    75004 Paris 4

    Route planner

    Accessibility info

    Access
    Metro lines 1 and 11 "Hôtel de Ville" station

    Prices
    Free

    Official website
    www.miumiu.com

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