BAB : the first brioche bar by Margaux Aycard in Paris

After the cookie dough bar and the many other gourmet concepts born in Paris in the last few years, discover a new place that is also likely to have many followers. Its name? The BAB. Described as the very first cookie bar in Paris, this new concept comes straight from the imagination of the warm and passionate Margaux Aycard. After graduating with a double degree in French cuisine and pastry from the Ferrandi culinary school, Margaux took over the kitchens of the restaurant " 52 Faubourg " in Paris in 2017. But the desire to start her own business was stronger. So in the fall of 2019, Margaux gave birth to the first Brioche Bar in the capital.

Once inside, it's hard to resist BAB's many tempting propositions. Behind the small counter, one discovers several references of brioches, both sweet and savory, braided and flaky... all homemade of course, in the laboratory located in the basement.

Among the best-sellers, let's mention of course the famous and unavoidable sweet brioche from Normandy! You can also try the delicious 'Cinamon Roll', the Scandinavian cinnamon roll, or the'Kanelbullar', a classic that is still very popular. BAB also offers the 'Babka', a brioche of Ashkenazi origin, but also the 'Queen aman' inspired by the Kouign Amann or the Cookie Dough.

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On the savory side, let yourself be tempted by the bacon/maple syrup puff pastry, the cheddar or the mushroom brioche.

BAB also offers sandwiches based on a brioche bun, like the very popular 'Croque Truffe' with parmesan béchamel, beef ham and truffled mushroom stuffing.

Because BAB wants to be eco-responsible, Margaux has chosen to use recyclable and biodegradable packaging, as well as 99% French products, with raw materials most of which come from French organic farming. Note also that the unsold buns of the day are reused to create the lost bun!

To be enjoyed on the spot or to take away, from Monday to Friday from 8am to 5pm, these brioches and brioche sandwiches are to be accompanied by coffee, in partnership with the roaster 'Fève', tea and infusions in collaboration with 'Herbonata', a herbalist shop in the Paris region, or delicious fresh home-made juices, with no added sugar or water.

We tell you, Margaux does not lack ideas for BAB and could open other addresses in Paris... here is a very greedy concept which has not finished surprising us and filling our taste buds!

Please note that it's been over 4 years since our last visit, so the place and experience may have changed.