Last year, Ikea announced the relocation of its first Paris store from La Madeleine to the Italie 2 shopping center in the 13th arrondissement of Paris. The move is part ofIkea France's development strategy, which aims to offer customers greater choice and inspiration, while guaranteeing improved accessibility.
The choice ofItalie Deux to host the furnishings giant is a strategic one. Located in a high-potential area with excellent accessibility, the shopping center also offers a suitable logistics infrastructure. All jobs at La Madeleine have been maintained and transferred to the new site.
Ikea's Madeleine store closed its doors for good on September 8, 2024, much to the despair of many Parisians who found the central location ideal. The first store to open in the city center in 2019, it didn't survive traffic restrictions and soaring rents.
So you're going to have to move around a bit, but the Place d'Italie is the place to go from September 12, 2024 onwards to score some bargains, especially this autumn.
The newItalie Deux store has a surface area of 5,800 m², 400 m² more than the La Madeleine store. The presence of a parking lot and logistics areas will facilitate day-to-day operations, enhancing the customer experience.
"With the opening of Italie 2, we want to offer our customers a unique place of inspiration, thanks to an expanded assortment of affordable, accessible and sustainable furnishing solutions for as many people as possible. This is in line with Ikea's strategy of lowering prices since the start of the 2023 school year," says David Teixeira, IKEA Paris Île-de-France regional director, in a statement.
The move is made possible by the acquisition ofItalie Deux and its ItaliK extension by Ingka Centres, a Dutch holding company and partner of the Ikea brand. The financial transaction was not specified, but British property company Hammerson announced the sale of its 25% stake inItalie Deux and the entire Italik extension for 164 million euros.
In short,Ikea 's move from La Madeleine to Italie Deux will enable the Swedish brand to consolidate its presence in Paris, offering us a larger space better suited to our needs. Join us this Thursday, September 12, to enjoy a store that's both more accessible and better equipped, not to mention that the Place d'Italie is easier to access in terms of traffic than the more central Place de la Madeleine.
Dates and Opening Time
From September 8, 2024 to September 12, 2024
Location
Center commercial Italie 2
30 avenue d'Italie
75013 Paris 13
