LVMH becomes Premium Partner of the Paris 2024 Olympic and Paralympic Games. Unveiled exactly one year ahead of the event, this unprecedented collaboration will enable the luxury group's artisans to showcase French creativity and expertise during key moments of this global sporting celebration.
"This is the partnership of all superlatives: the most beautiful sporting competition, the most beautiful city in the world, the most beautiful luxury Houses in the world."
LVMH embodies theessence of French creation, driven by a spirit ofinnovation andexcellence. As the world leader in luxury goods, the group will play a major role in bringing its unrivalled expertise to the Games, notably through the Chaumet House, which will design the Olympic and Paralympic medals. The Houses of Moët Hennessy will contribute their products of excellence to the Games' hospitality programs, and Sephora will partner the Olympic Torch Relay. Between now and the opening ceremony, other of the group's prestigious Houses, such as Louis Vuitton, Dior and Berluti, will unveil their missions in the great adventure of Paris 2024.
LVMH is also keen to directly support certain athletes with exemplary careers, starting with Léon Marchand, triple world swimming champion at just 21 years of age. In addition to its partnership with Secours Populaire Français, LVMH is committed to giving 1,000 underprivileged children and young people aged 4 to 25access to sporting activities.
In this way, LVMH aims to be "the Craftsman of all victories" by illuminating the Paris 2024 Olympic and Paralympic Games with its expertise and spirit of innovation. An exciting and promising collaboration, a veritable festival of French creativity and excellence!
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