On July 14 and 15, 2024, luxury lovers have their own roadmap to follow as the Olympic Torch Relay makes its way through Paris. We're sharing with you the itinerary, a special LVMH one, which passes through some of the group's houses in the heart of the capital, as well as the Jardin d'Acclimatation.
As Premium Partner of the Paris 2024 Olympic and Paralympic Games, LVMH is present at every key stage of the global event. After unveiling the medals designed by Chaumet, the Louis Vuitton medal & torch trunks and the Berluti-designed outfits for the French team at the Opening Ceremonies, the group is now revealing the route of the torch relay, as close as possible to its Maisons in Paris.
So, if you're aficionados of Parisian luxury, we've refined your roadmap for July 14 and 15, 2024:
The detailed route of the Olympic Flame, LVMH version
=> July 14, 2024 route
Champs-Élysées
- 12:50 - Installation of the Louis Vuitton trunk containing the Olympic torch by two artisans from the Maison Louis Vuitton
- 1:00 pm - Start of the relay
Place de la Monnaie
- 8:00 pm - LVMH entertainment begins on the Place du Pont Neuf
- 9:37 pm - Start of the relay
- Passage in front of the Cheval Blanc Hotel, Louis Vuitton headquarters and the Samaritaine.
- 9:44pm - End of relay and animations
Town Hall
From 4.30pm, a Sephora pop-up will be set up in the celebration zone.
=> The July 15, 2024 route at the Jardin D'Acclimatation
(free entrance to the Jardin d'Acclimatation until 12pm)
- 08:30 - Welcome to the general public and Secours populaire children at the Jardin d'Acclimatation
- Start of LVMH events (Workshops organized by Jardin d'Acclimatation, Guerlain, La Grande Épicerie, Make Up For Ever)
- 09h50/10h10 - Relay
- in front of Fondation Louis Vuitton
- departure from Pont Gandhi then passage through the Auditorium
- 10:15am - End of relay
- 12:30/13:00 - End of LVMH events
